Trust. The word of the moment. From advertisers to analysts, from the media to marketing, everybody’s talking about trust. In fact, according to a recent Mintel report on the top consumer trends for 2009, “trust is the paramount concern…as banks, food manufacturers and government officials suffer from losing people’s trust.”
So if trust is important. And everybody’s talking about it. What exactly are the benefits of trust, and how can brands and businesses build it?
These are the questions we explored in a recent North American study into the benefits and drivers of brand trust. If you want to know how you can get people to buy more, try more and pay more for your products and services, check out the following presentation on brand trust: