Three interesting things on the interweb

What better way to pass the time at Hong Kong airport, than by sharing three interesting things on the interweb. Here’s an eclectic mix of topics for an eclectic city.

Interesting interweb one:

In this post on why things that can be measured probably aren’t worth knowing, Charles Frith voices a common perception amongst planners - namely that business is overly dependent on numbers. I have sympathy for his arguments, but suggest that the real problem isn’t with market research; it’s with some of the methodologies we use. Beyond the numbers, we need to spend more time properly understanding emotion: http://www.charlesfrith.com/2010/02/if-its-measurable-its-not-worth-knowing.html.

Interesting interweb two:

In this presentation from the latest TED conference, Jamie Oliver continues his campaign for a revolution in our approach to food consumption - taking particular aim at the food manufacturing and retailing industries. From our research on family meals, I believe a large part of the problem lies in the separation of ‘food’ and ‘meals’ in people’s minds. Meals provide an emotional context for food and eating, and are correlated to improved nutritional patterns in families. Indeed you could say that food consumption really is better together: http://www.ted.com/talks/jamie_oliver.html.

Interesting interweb three:

In this audience fact sheet from LinkedIn, the social network provides some interesting insight into its user base. Average household incomes of $107,278. An average age of 43. But did you know that 22.4% of LinkedIn users have 4 or more computers at home? More facts to follow: http://advertising.linkedin.com/audience/.

No comments: