This month I co-authored an article for the Market Research & Intelligence Association titled, 'Milking Memories.' Appearing in VUE Magazine, the article shared findings from two years of research we conducted on behalf of the Canadian dairy industry. If you'd like to read the original article you can view it here, alternatively a transcribed version is available below.
To start this article, let’s go back – way back into your childhood. What are your earliest memories of milk? What do you remember doing, seeing and experiencing in relation to milk? How do these memories make you feel? If you’re feeling warm and fuzzy, you may be experiencing nostalgia, a physiological state that’s been shown to make people feel loved, protected and physically warmer (Zhou et al., 2012).