tag:blogger.com,1999:blog-1857040603765153236.post153086369881094244..comments2010-08-17T19:41:57.427-07:00Nick Blackhttp://www.blogger.com/profile/16130886876071782467noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1857040603765153236.post-4769283927700860372010-08-17T19:41:57.427-07:002010-08-17T19:41:57.427-07:00

Thanks for the comment Sami and apologies for the delayed response; it&#39;s been a little busy at work.<br /><br />I really like your idea of consumption allowing people to tip-toe between individualism and collectivism - very nicely articulated.<br /><br />Hope you like the new post :)

Nick Blackhttp://www.blogger.com/profile/16130886876071782467noreply@blogger.comtag:blogger.com,1999:blog-1857040603765153236.post-72094668168553955862010-07-21T00:52:29.243-07:002010-07-21T00:52:29.243-07:00

Spot on! I personally think that the term &#39;brand-aid&#39; really highlights the phenomenon, and such obsession is merely a ‘symptom’ for something bigger. (FYI: most people also take photos of the entire purchased collection when they get back home or hotel rooms then post them on cyber social network such as Chinese version of Facebook).<br /> <br />China is a class-conscious country and

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