Intensions Study in Toronto Sun

On June 11, 2018, the Toronto Sun published an article titled, ‘Canadian men live unhealthy lifestyles: Study’. The article was based on the findings from our recent Intensions Consulting and Canadian Men’s Health Foundation study on the Five Health Habits of Canadian Men.


To quote from the article: “Junk food, booze, smoking and lack of sleep. All of these factors contribute to an unhealthy lifestyle. According to a study, 72% of men in Canada have two or more traits that lead to this type of lifestyle. The Canadian Men’s Health Foundation (CMHF) compiled the first national study on men’s health behaviours. The study - which coincides with Canadian Men’s Health Week - looks at five health behaviours that prevent chronic disease.”

For a full copy of the article, please click the link below:
- https://torontosun.com/health/diet-fitness/canadian-men-live-unhealthy-lifestyles-study

Intensions Study: Five Health Habits of Canadian Men

Recently Intensions Consulting and the Canadian Men’s Health Foundation released a new study that found seventy-two percent of Canadian men regularly demonstrate two or more unhealthy behaviours, including a poor diet, smoking cigarettes, problem drinking, not exercising or not getting regular sleep.

The study, which was published in the latest edition of the Canadian Urological Association Journal, involved an online survey with 2000 Canadian men between the ages of 19 and 94 years. Through this survey we discovered that:

- 20% of Canadian men were occasional or regular smokers;

- 39% of Canadian men screened positive for alcohol overuse or problem drinking;

- 49% of Canadian men did not get enough weekly exercise (under 150 minutes a week);

- 54% of Canadian men had unhealthy sleep patterns; and

- 62% of Canadian men had unhealthy diets.

Dr. Larry Goldenberg - UBC
“This is the first time that these five behaviours have been studied together, and they provide us with a unique way of classifying the overall health of Canadian men”, said Nick Black, Managing Partner at Intensions Consulting and study co-author. “As researchers, we were surprised and concerned by the number of Canadian men who were reporting multiple unhealthy habits.”

The study findings revealed that only 6% of Canadian men had zero unhealthy habits. In contrast, 22% had one unhealthy habit, 31% had two unhealthy habits, and 41% had three of more unhealthy habits. This finding was particularly concerning, given that each additional unhealthy behaviour is associated with an increased risk of mortality or premature death.

According to Dr. Larry Goldenberg, Professor of Urologic Sciences at UBC and a study co-author, the results give the Canadian Men’s Health Foundation a platform to study healthy behaviour of men over time. “I hope other researchers will use this platform to study different populations around the globe and design targeted interventions to engage men to live healthier lifestyles. After all, 70% of men’s chronic health conditions are caused by lifestyle and, unlike genetics, can be changed to improve your health.”
ABOUT THIS STUDY

This study, conducted by Intensions Consulting and the Canadian Men’s Health Foundation, involved an online survey with a sample of 2000 Canadian males between the ages of 19 and 94. The study was published recently in the Canadian Urological Association Journal. For a copy of the detailed findings, please click: http://dx.doi.org/10.5489/cuaj.5454

Intensions Study on Fresh Radio

On April 29, 2018, Fresh Radio published an article titled, ‘What makes a man? Millennials say selflessness, openness, personal health.’ Written by Monique Scotti, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.



For a full copy of the article, please click the link below:
- https://931freshradio.ca/news/4169861/millennial-men-selflessness-openness-health-study

Intensions Study on CKNW

On April 30, 2018, CKNW invited us into the studio to discuss our recent Intensions Consulting and UBC study on The New Values of Millennial Men. Hosted by Jon McComb, the interview explored the emerging importance of selflessness, openness, and strength, among young Canadian men.


To quote from the interview: "The stereotype of the hedonistic, hyper-competitive young man who engages in dangerous and risky activities may still remain, but it is no longer a true picture of a masculine man. This has even led to reports that the life expectancy gap between men and women is quickly shrinking".

To listen to the interview, please click the link below:
- https://omny.fm/shows/the-jon-mccomb-show/modern-day-masculinity

Intensions Study in The Star

On April 25, 2018, The Star published an article titled, 'Nine in 10 young men say ‘selflessness’ is a masculine trait'. Written by Wanyee Li, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.
To quote from the article: "These findings fly in the face of traditional ideas of what being masculine means, said John Oliffe, founder of UBC’s Men’s Health Research Program. “We were very surprised by these young men. They value openness, selflessness and well-being, or health. I think those things help us think about the diversity within the group of men.” He conducted the study in partnership with Nick Black at Intensions Consulting. Oliffe acknowledged it is possible men are still holding on to long-time ideals like chivalry but are simply expressing them in a different way - by calling it selflessness instead, for example.”

For a full copy of the article, please click the link below:
- https://www.thestar.com/vancouver/2018/04/25/nine-in-10-young-men-say-selflessness-is-a-masculine-trait-ubc-study.html

Intensions Study in The Mirror

On April 26, 2018, The Mirror published an article titled, ‘Male Millennials value EMOTIONS over physical strength, study reveals’. Written by Shivali Best, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.
To quote from the article: "The results revealed that the most strongly endorsed value was selflessness, with 91 per cent of the men agreeing that that a man should help other people. Openness also ranked highly, with 88 per cent saying that a man should be open to new ideas, new experiences, and new people. More traditionally ‘male’ values ranked lower on the scale. While 75 per cent of the men said a man should have physical strength, 83 per cent said they should have emotional strength.”

For a full copy of the article, please click the link below:

Intensions Study in Men's Health

On April 27, 2018, Men’s Health published an article titled, ‘Millennial Men May Be More Selfless Than Older Generations’. Written by Melissa Matthews, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.


To quote for the article: “When you hear the word "millennial," you might picture a wannabe Instagram influencer who still hasn't moved out of his parents' house five years after graduating college — someone who's fine with being lazy and entitled. But it turns out, today's young men may be anything but. Seeking insights on ways to improve gender-specific healthcare, a recent study asked 630 Canadian men ages 15 to 29 to identify the values they thought all guys should embody. Chief among them were selflessness, social consciousness, and openness - a change from the traditional masculine values of older guys.”

For a full copy of the article, please click the link below:
- https://www.menshealth.com/health/a20076384/millennials-more-selfless-than-older-men

Intensions Study in Slate Magazine

On May 11, 2018, Slate Magazine published an article titled, ‘Une définition plus ouverte de la masculinité permettrait aux hommes de gagner en longévité.’ Written by Peggy Sastre, the article was based on the findings from our recent Intensions Consulting study on The New Values of Millennial Men.


To quote for the article: “Quelques jours plus tôt, des chercheurs de l'université de la Colombie-Britannique, associés à l'institut de sondage Intensions Consulting, publiaient une étude montrant que les Canadiens âgés de 15 à 29 ans semblent délaisser les valeurs masculines traditionnelles –l'égoïsme, l'hédonisme, la compétition– pour leur préférer l'ouverture à autrui et le souci de son propre bien-être, physique comme psychique.”

For a full copy of the article, please click the link below: