Intensions in Community Mental Health Journal

Co-authored by seven experts including Dr. John Oliffe, Professor of Nursing at the University of British Columbia, and Dr. John Ogrodniczuk, Professor of Psychotherapy at the University of British Columbia, the article explored findings from our recent Canadian study on adult beliefs concerning male depression and suicide.

This quantitative study (n=901) was the first in Canada to examine stigma toward men with depression and men who suicide. To quote from the article, "given that a greater proportion of male respondents tended to endorse stigmatizing views of male depression and suicide, there is a need for health messaging and programs to target men in gender-sensitive and specific ways." 

For a full copy of the article, please click the link below:

Intensions Consulting on Our First Birthday

The start of 2015 was an exceptionally exciting time for Intensions Consulting, with our team conducting research across seven countries and uncovering hidden insights for clients in the health & lifestyle, food & beverage, higher education and financial service categories.

With all the international travel, in-depth interviews and data analysis, we totally forgot to celebrate our first birthday. So now that the dust has settled and the data has been digested, we'd like to share a few birthday facts and feelings.

Intensions Consulting was founded on May 9, 2014, with the aim of helping clients find hidden insights and market opportunities. While many great research firms exist in the world, very few combine statistics and psychology the way that we do. 

It's through this combination of facts and feelings, that we deliver our unique perspective on human experience and behaviour. To quote one of our clients, Dr. Angela Greter, "many research studies have been conducted around the world on consumer preferences and buying behaviour... however, none of these were quite like the research completed by Intensions."

One year on, hundreds of interviews in, thousands of surveys later, we feel honoured and humbled by the incredible staff, partners and clients who have helped to bring Intensions Consulting to life. We would like to thank each and every one of you for your trust, dedication, intellectual power and support - without you Intensions would not exist.

Like an infant Intensions Consulting is rapidly growing, constantly curious, and has an almost limitless capacity for cognitive development. We're excited to celebrate our first birthday, and as a developmental psychologist might say, we can look forward to "assimilating experiences and building new schemas" as we continue to grow.

Happy Birthday Intensions Consulting!

Intensions Consulting Men's Depression & Suicide Study

Last month the Men's Depression and Suicide Network released a small portion of an Intensions Consulting study exploring the levels of public awareness and stigma surrounding men's depression and suicide in Canada. The team at Intensions are proud to contribute our expertise and assistance to this important Movember funded mental health project. If you would like to read the original article you can click here, otherwise a copy is provided below:
Canadian Survey on Men's Depression & Suicide

A national survey has found that almost one quarter of Canadian men surveyed have considered or attempted suicide, and almost half of them have a close male family member or friend diagnosed or treated for depression. The study, by the University of British Columbia’s Men’s Depression and Suicide Network, found low levels of stigma toward others who experience mental health difficulties, but that many men hold negative attitudes about having a mental illness themselves. The survey sampled 901 English-speaking Canadian adults aged 18 to 83.

“These findings show us that a lot of guys hang onto paralyzing negative attitudes about being depressed themselves,” said the network’s co-director Dr. John Ogrodniczuk. “This points to the need for more interventions and programs to help men overcome the difficulty they experience in getting help from a health-care professional.”

Some Survey Highlights

- 23% of Canadian men surveyed have been diagnosed or treated for depression.

- 23% of Canadian men surveyed have considered or attempted suicide.

- 26% of Canadian adults surveyed have a close male family member or friend who has discussed or attempted suicide in the past 10 years.

- 46% of Canadian adults surveyed have a close male family member or friend who has been diagnosed or treated for depression in the past 10 years.

About the Study

These are the findings of a survey conducted by Intensions Consulting between August 29 and September 11, 2014 on behalf of the Men’s Depression and Suicide Network. For this survey, a sample of 901 English-speaking Canadian adults aged 18 to 83 from an online panel were interviewed. The sample was stratified and weightings were employed to balance demographics, ensure that the sample’s composition reflects that of the Canadian population according to Census data and to provide results intended to approximate the sample universe. While sampling error cannot be estimated for non-probability samples such as the sample used to conduct this survey, a traditional unweighted probability sample of comparable size would have produced results considered accurate to within plus or minus 4.6 percentage points, 19 times out of 20.

About the Men's Depression & Suicide Network

In 2013, Movember, a global fundraising movement to raise awareness of men’s health issues, funded the Men’s Depression and Suicide Network. This partnership includes ongoing research and evaluation of how network programs and initiatives are influencing public awareness of male depression and suicide. The Men’s Depression and Suicide Network currently has five projects underway, all with the aim of improving the mental health and wellbeing of men (and their families) of differing ages and life stages. The network’s co-directors are UBC professors John Ogrodniczuk and John Oliffe.