Intensions Study on Global News & CTV

Last month, Global News and CTV aired television segments discussing the findings from our recent Intensions Consulting study on Men's Sleep. Both the the Global News story titled, 'Study finds one in three Canadian men are sleep-deprived', and the CTV story titled, 'Sleepless in Canada', used our research to help raise awareness about men's sleep patterns.

To watch the Global News segment, please click the link below:

To watch the CTV segment, please click the link below:

Intensions Study on the CBC

On July 25, 2016, the CBC published two articles titled, '30% of Canadian men not getting enough sleep' and 'Un tiers des hommes canadiens manquent de sommeil, selon une ├ętude.' These articles were based on our recent Intensions Consulting study on Men's Sleep patterns across Canada.
"A lack of sleep could lead to serious health complications, so put the iPhone to bed." Image: CBC
To quote from one of the articles: "The study included a survey of 500 Canadian men between the ages of 30 and 49. Nearly half of the subjects in the study said they woke up feeling tired instead of refreshed. Wayne Hartrick, president of the Canadian Men's Health Foundation, told CBC's Early Edition that sleep deprivation can be a factor in a number of health problems."

For a full copy of the articles, please click the links below:

Intensions Consulting: Men's Sleep Study

This month the Canadian Men’s Health Foundation (CMHF) and Intensions Consulting released a new study examining the sleep habits of Canadian men.

Dr. Larry Goldenberg, CMHF
The study, which surveyed 500 Canadian men between the ages of 30 and 49, found that a third (33%) of men are only getting 4 to 6 hours of sleep each night. This amount of sleep is much lower than the 7 to 8 hours recommended by health experts, and may explain why nearly half of Canadian men (49%) said they often wake up feeling tired or not refreshed in the morning.

“Men may be surprised to learn that getting at least 7 hours of sleep is a great way to speed up your metabolism, reduce your chances of having a heart attack, prostate cancer and developing type 2 diabetes,” said Dr. Larry Goldenberg, Chairman of the CMHF. “In some cases, for men experiencing erectile dysfunction, the cause may be OSA (obstructive sleep apnea) which is characterized by snoring and breathless spells during sleep. Overall, sleep impacts your health and well-being.”

When exploring evening routines that could contribute to this lack of sleep, the study found that 45% of Canadian men often stay up late watching television, 41% often stay up late browsing the Internet, and 34% often eat food before going to bed. All three of these evening routines are easy to change, and all three were found to have a significant impact on the average amount of sleep men get each night.

“It’s can be tough to switch off electronic devices before you go to sleep, but the mind needs time to unwind,” said Shea Emry, CMHF Champion and retired CFL linebacker. “Guys shouldn’t underestimate the power of a good night’s sleep to ensure a healthy state of mind for their mental health and well-being.”


These are the findings of an Intensions Consulting study conducted between April 26, 2016 and April 29, 2016, on behalf of the Canadian Men’s Health Foundation. For this study, an online survey was administered with a sample of 500 English-speaking Canadian men between the ages of 30 and 49. The sample was stratified to reflect the distribution of Canadian men aged 30 to 49 living in different Canadian provinces, according to Census 2011 data. A traditional unweighted probability sample of this size would produce results considered accurate to within plus or minus 4.4 percentage points, 19 times out of 20. For more information about this study, please click here.

Intensions Study on the BBC

On April 19, 2016, the BBC published an article titled, 'Truth be told, we're more honest with robots.' Written by Bryan Borzykowski, the article included findings from our recent Intensions Consulting study on the Future of Work across Canada.
"People really are more truthful when they disclose information to a computer." Image: BBC
To quote from the article: "People are more open with automated tools because they believe computers don’t judge and that they’re more ethical, studies show. A study, released in March by Vancouver, Canada-based market research firm Intensions Consulting found that 26% of Canadian adults believed an unbiased computer program would be more trustworthy and ethical than their workplace leaders and mangers. That number was even higher with younger adults — those aged 20 to 39 —at 31%. The study also found that 26% of Canadians would rather be screened, hired and have their job performance assessed by an unbiased computer program."

For a full copy of the article, please click the link below: