Intensions Study in Toronto Sun

On June 11, 2018, the Toronto Sun published an article titled, ‘Canadian men live unhealthy lifestyles: Study’. The article was based on the findings from our recent Intensions Consulting and Canadian Men’s Health Foundation study on the Five Health Habits of Canadian Men.


To quote from the article: “Junk food, booze, smoking and lack of sleep. All of these factors contribute to an unhealthy lifestyle. According to a study, 72% of men in Canada have two or more traits that lead to this type of lifestyle. The Canadian Men’s Health Foundation (CMHF) compiled the first national study on men’s health behaviours. The study - which coincides with Canadian Men’s Health Week - looks at five health behaviours that prevent chronic disease.”

For a full copy of the article, please click the link below:
- https://torontosun.com/health/diet-fitness/canadian-men-live-unhealthy-lifestyles-study

Intensions Study: Five Health Habits of Canadian Men

Recently Intensions Consulting and the Canadian Men’s Health Foundation released a new study that found seventy-two percent of Canadian men regularly demonstrate two or more unhealthy behaviours, including a poor diet, smoking cigarettes, problem drinking, not exercising or not getting regular sleep.

The study, which was published in the latest edition of the Canadian Urological Association Journal, involved an online survey with 2000 Canadian men between the ages of 19 and 94 years. Through this survey we discovered that:

- 20% of Canadian men were occasional or regular smokers;

- 39% of Canadian men screened positive for alcohol overuse or problem drinking;

- 49% of Canadian men did not get enough weekly exercise (under 150 minutes a week);

- 54% of Canadian men had unhealthy sleep patterns; and

- 62% of Canadian men had unhealthy diets.

Dr. Larry Goldenberg - UBC
“This is the first time that these five behaviours have been studied together, and they provide us with a unique way of classifying the overall health of Canadian men”, said Nick Black, Managing Partner at Intensions Consulting and study co-author. “As researchers, we were surprised and concerned by the number of Canadian men who were reporting multiple unhealthy habits.”

The study findings revealed that only 6% of Canadian men had zero unhealthy habits. In contrast, 22% had one unhealthy habit, 31% had two unhealthy habits, and 41% had three of more unhealthy habits. This finding was particularly concerning, given that each additional unhealthy behaviour is associated with an increased risk of mortality or premature death.

According to Dr. Larry Goldenberg, Professor of Urologic Sciences at UBC and a study co-author, the results give the Canadian Men’s Health Foundation a platform to study healthy behaviour of men over time. “I hope other researchers will use this platform to study different populations around the globe and design targeted interventions to engage men to live healthier lifestyles. After all, 70% of men’s chronic health conditions are caused by lifestyle and, unlike genetics, can be changed to improve your health.”
ABOUT THIS STUDY

This study, conducted by Intensions Consulting and the Canadian Men’s Health Foundation, involved an online survey with a sample of 2000 Canadian males between the ages of 19 and 94. The study was published recently in the Canadian Urological Association Journal. For a copy of the detailed findings, please click: http://dx.doi.org/10.5489/cuaj.5454

Intensions Study on Fresh Radio

On April 29, 2018, Fresh Radio published an article titled, ‘What makes a man? Millennials say selflessness, openness, personal health.’ Written by Monique Scotti, the article was based on the findings from our recent Intensions Consulting and UBC study on The New Values of Millennial Men.



For a full copy of the article, please click the link below:
- https://931freshradio.ca/news/4169861/millennial-men-selflessness-openness-health-study

Intensions Study on CKNW

On April 30, 2018, CKNW invited us into the studio to discuss our recent Intensions Consulting and UBC study on The New Values of Millennial Men. Hosted by Jon McComb, the interview explored the emerging importance of selflessness, openness, and strength, among young Canadian men.


To quote from the interview: "The stereotype of the hedonistic, hyper-competitive young man who engages in dangerous and risky activities may still remain, but it is no longer a true picture of a masculine man. This has even led to reports that the life expectancy gap between men and women is quickly shrinking".

To listen to the interview, please click the link below:
- https://omny.fm/shows/the-jon-mccomb-show/modern-day-masculinity