Vice-President
at Concerto Marketing Group, Nick Black's expertise is in market research, brand
strategy and innovation. He's worked across Australia, Europe and North America with multinational clients including LG,
AXA, Coca-Cola, Dell, Foster’s Group, George Weston Foods, Intel, Yellow Pages
and 20th Century Fox.
Nick holds a Bachelor of Business and a Master of Arts. He's taught at Monash University and guest lectured at Melbourne University and Simon Fraser University. He's spoken at events organized by the AMA, AIPMM, CSMPS, HRMA, MRIA, QRCA and TEDx, and has been quoted in publications including the Vancouver-Sun, Calgary Herald, Western Living, People Talk, Edmonton Journal and Times Colonist.
What other people have to say:
“It is with pleasure that I provide a recommendation for Nick Black. He was kind enough to serve as a guest lecturer for my Creativity in Business course at Simon Fraser University. The students LOVED him! He is all that you would expect from a professional and brings the added value of his passion for a psychological approach to business. His work is of strategic importance to any business that wants a competitive advantage."
- Dr. Ginger Grant,
Director of The Creativity Intelligence Lab, Simon Fraser University
“Nick
is a conceptual thinker who can articulate his thoughts and ideas well from
board room directors to back room executives.”
- Craig White, Head of Sales, 20th Century Fox
“Nick, through his work at Concerto Marketing, provided an unequaled depth of knowledge and insight into our target market. The techniques and methods he used have shone a brand new light into my view of consumer marketing.”
- Craig White, Head of Sales, 20th Century Fox
“Nick, through his work at Concerto Marketing, provided an unequaled depth of knowledge and insight into our target market. The techniques and methods he used have shone a brand new light into my view of consumer marketing.”
- Bradley Hughes, CRM
Senior Advisor, Consumer Global CRM, Dell
“Nick
Black represents a new breed of marketing researcher. He utilizes the
innovative tool of Morphology to bring a new perspective to consumer research.
As a presenter at our conference in 2008 he had the audience on the edge of
their seats. He guided them through the process, analysis and then utilization
of the information that ultimately would bring them closer to their customers.
I would highly recommend him and I look forward to working with him again.”
- Paula Gray,
Vice-President & Co-Founder, AIPMM
“If you are considering engaging Nick to speak to your group, book him now! Nick presented at the MN QRCA Chapter meeting in March, 2012 in Minneapolis and I was so glad to have attended. His presentation style is interactive, entertaining and brimming with highly actionable information. His topic, “The Six Drivers of Trust” helped me understand the ethereal, physiological brain response to trust signals and the other, tangible evidence that builds trust – which is vital to establishing, growing, and maintaining client relationships.”
- Rosemary Sundin, President, Orman Guidance Research
“Nick Black's work on the adult milk drinkier in Alberta has provided a fresh and intriguing look at who is drinking milk and what has impacted on this habit. Having never used morphological research before, I really appreciated Nick's expertise to help us understand it better and to understand how it could be used in developing our messaging and our campaigns. All of my team who have worked with Nick are impressed with his passion, insight, and his ability to communicate the results. The results were clearly interpreted and we are a 100% satisfied with his work. I look forward to working with Nick again!”
- Katherine Loughlin, Market Development Manager, Alberta Milk
“It is with pleasure that I recommend Nick from Concerto. They came in to help us with a market study and marketing plan. Nick drove the process. He was professional, easy going, a great listener and clearly very knowledgeable in his field. The theories used to help us in our planning process was unique and very insightful. As a group we were impressed with the final result and look forward to continuing our working relationships with Nick and his team.”
“Since 2006, Nick has managed a number of brand strategy projects across the Sensis portfolio including work on the Sensis corporate brand and portfolio brands 1234 and Whereis. Despite tight timelines and business challenges, he has produced brand strategy that is creative, motivating and measurable - aligned to Sensis business objectives. From my experience, working with Nick has been an enjoyable, engaging and productive process that I’m only too happy to recommend.”
- Nicky Ginger, Brand & Communication Insight Manager, Sensis
“Nick Black's work on the Eat Together project has been ground breaking and profound. Nick's talent with morphological research helped us discover how we eat… All of us who've worked with Nick are impressed with his passion, insight, and his ability to communicate the results. We are a 100% satisfied with his work.”
- Liz Gurszky, Director of Communication & Market Development, BC Dairy Foundation
“Nick is a passionate and dedicated marketing strategist whom I was fortunate to engage on a number of brand strategy and innovation projects. Nick’s expertise in the generation and translation of proprietary consumer insights into strategic growth plans was highly evident in the execution of these projects… I recommend Nick’s services without reservation and look forward to the opportunity to work with Nick again in the future.”
- Justine Carroll, Category Marketing Manager, PZ Cussons
“If you are considering engaging Nick to speak to your group, book him now! Nick presented at the MN QRCA Chapter meeting in March, 2012 in Minneapolis and I was so glad to have attended. His presentation style is interactive, entertaining and brimming with highly actionable information. His topic, “The Six Drivers of Trust” helped me understand the ethereal, physiological brain response to trust signals and the other, tangible evidence that builds trust – which is vital to establishing, growing, and maintaining client relationships.”
- Rosemary Sundin, President, Orman Guidance Research
“Nick Black's work on the adult milk drinkier in Alberta has provided a fresh and intriguing look at who is drinking milk and what has impacted on this habit. Having never used morphological research before, I really appreciated Nick's expertise to help us understand it better and to understand how it could be used in developing our messaging and our campaigns. All of my team who have worked with Nick are impressed with his passion, insight, and his ability to communicate the results. The results were clearly interpreted and we are a 100% satisfied with his work. I look forward to working with Nick again!”
- Katherine Loughlin, Market Development Manager, Alberta Milk
“It is with pleasure that I recommend Nick from Concerto. They came in to help us with a market study and marketing plan. Nick drove the process. He was professional, easy going, a great listener and clearly very knowledgeable in his field. The theories used to help us in our planning process was unique and very insightful. As a group we were impressed with the final result and look forward to continuing our working relationships with Nick and his team.”
- Kataneh Sherkat, Human Resources Consultant, Western Management Consultants
“Since 2006, Nick has managed a number of brand strategy projects across the Sensis portfolio including work on the Sensis corporate brand and portfolio brands 1234 and Whereis. Despite tight timelines and business challenges, he has produced brand strategy that is creative, motivating and measurable - aligned to Sensis business objectives. From my experience, working with Nick has been an enjoyable, engaging and productive process that I’m only too happy to recommend.”
- Nicky Ginger, Brand & Communication Insight Manager, Sensis
“Nick Black's work on the Eat Together project has been ground breaking and profound. Nick's talent with morphological research helped us discover how we eat… All of us who've worked with Nick are impressed with his passion, insight, and his ability to communicate the results. We are a 100% satisfied with his work.”
- Liz Gurszky, Director of Communication & Market Development, BC Dairy Foundation
“Nick is a passionate and dedicated marketing strategist whom I was fortunate to engage on a number of brand strategy and innovation projects. Nick’s expertise in the generation and translation of proprietary consumer insights into strategic growth plans was highly evident in the execution of these projects… I recommend Nick’s services without reservation and look forward to the opportunity to work with Nick again in the future.”
- Justine Carroll, Category Marketing Manager, PZ Cussons
“Nick completed a number of shopper research presentations for me and his attention to detail and professionalism is without question. I would highly recommend Nick without hesitation.”
- Danny Athans, General Manager, Strategy & Customer Relations, Coca-Cola Amatil
“Nick
consulted to the White Pages Product and Marketing group to develop a needs
based framework for a product pipeline initiative. His dedication to the task
and pursuit of useful outcomes, grew our knowledge of the needs of our
consumers exponentially. His willingness to quickly understand our business and
work within its complexities, creativity, enthusiasm and can-do attitude made
him a pleasure to do business with.”
- Adrian Fennell, Strategy Manager, Yellow & White Pages, Sensis
- Adrian Fennell, Strategy Manager, Yellow & White Pages, Sensis