Vice-President
at Concerto Marketing Group, Nick Black's expertise is in market research, brand
strategy and innovation. Specializing in the qualitative study of human beings, his work is designed to better understand and harness human motivation.
Over the last eight years, Nick has worked across Australasia, Europe and North America with multinational clients including LG,
AXA, Coca-Cola, Dell, Foster’s Group, George Weston Foods, Intel, Yellow Pages
and 20th Century Fox. He's interviewed thousands of people,
and has explored human motivation on a diverse range of topics: from food to
finance, technology to entertainment, business to branding.
Nick holds a Bachelor of Business and a Master of Arts. He's taught
at Monash University and guest lectured at
Melbourne University and SFU. He's spoken at events organized by the AMA, AIPMM,
CSMPS, HRMA, MRIA, QRCA and TEDx, and has been quoted in publications including the
Vancouver-Sun, Calgary Herald, Western Living, People Talk, Edmonton Journal
and Times Colonist.
“It is with pleasure that I provide a recommendation for Nick Black. He was kind enough to serve as a guest lecturer for my Creativity in Business course at Simon Fraser University. The students LOVED him! He is all that you would expect from a professional and brings the added value of his passion for a psychological approach to business. His work is of strategic importance to any business that wants a competitive advantage."
- Dr. Ginger Grant,
Director of The Creativity Intelligence Lab, Simon Fraser University
“Nick
is a conceptual thinker who can articulate his thoughts and ideas well from
board room directors to back room executives.”
- Craig White, Head of Sales, 20th Century Fox
“Nick, through his work at Concerto Marketing, provided an unequaled depth of knowledge and insight into our target market. The techniques and methods he used have shone a brand new light into my view of consumer marketing.”
- Craig White, Head of Sales, 20th Century Fox
“Nick, through his work at Concerto Marketing, provided an unequaled depth of knowledge and insight into our target market. The techniques and methods he used have shone a brand new light into my view of consumer marketing.”
- Bradley Hughes, CRM
Senior Advisor, Consumer Global CRM, Dell
“Nick
Black represents a new breed of marketing researcher. He utilizes the
innovative tool of Morphology to bring a new perspective to consumer research.
As a presenter at our conference in 2008 he had the audience on the edge of
their seats. He guided them through the process, analysis and then utilization
of the information that ultimately would bring them closer to their customers.
I would highly recommend him and I look forward to working with him again.”
- Paula Gray,
Vice-President & Co-Founder, AIPMM
“Nick Black's work on the Eat Together project has been ground breaking and profound. Nick's talent with morphological research helped us discover how we eat… All of us who've worked with Nick are impressed with his passion, insight, and his ability to communicate the results. We are a 100% satisfied with his work.”
- Liz Gurszky, Director of Communication & Market Development, BC Dairy Foundation
“Nick is a passionate and dedicated marketing strategist whom I was fortunate to engage on a number of brand strategy and innovation projects. Nick’s expertise in the generation and translation of proprietary consumer insights into strategic growth plans was highly evident in the execution of these projects… I recommend Nick’s services without reservation and look forward to the opportunity to work with Nick again in the future.”
- Justine Carroll, Category Marketing Manager, PZ Cussons
“Nick Black's work on the Eat Together project has been ground breaking and profound. Nick's talent with morphological research helped us discover how we eat… All of us who've worked with Nick are impressed with his passion, insight, and his ability to communicate the results. We are a 100% satisfied with his work.”
- Liz Gurszky, Director of Communication & Market Development, BC Dairy Foundation
“Nick is a passionate and dedicated marketing strategist whom I was fortunate to engage on a number of brand strategy and innovation projects. Nick’s expertise in the generation and translation of proprietary consumer insights into strategic growth plans was highly evident in the execution of these projects… I recommend Nick’s services without reservation and look forward to the opportunity to work with Nick again in the future.”
- Justine Carroll, Category Marketing Manager, PZ Cussons
“Nick completed a number of shopper research presentations for me and his attention to detail and professionalism is without question. I would highly recommend Nick without hesitation.”
- Danny Athans, General Manager, Strategy & Customer Relations, Coca-Cola Amatil
“Nick
consulted to the White Pages Product and Marketing group to develop a needs
based framework for a product pipeline initiative. His dedication to the task
and pursuit of useful outcomes, grew our knowledge of the needs of our
consumers exponentially. His willingness to quickly understand our business and
work within its complexities, creativity, enthusiasm and can-do attitude made
him a pleasure to do business with.”
- Adrian Fennell, Strategy Manager, Yellow & White Pages, Sensis
- Adrian Fennell, Strategy Manager, Yellow & White Pages, Sensis