Three interesting things on the interweb

In between depth interviews and brand strategy sessions, I managed to waste some time last week feeding my internet addiction (a diagnosis of the problem can be found here: all consuming internet search). In the interest of sharing this addiction with others, here are three interesting things on the interweb.

Interesting interweb one:

In a beautifully written post for the Harvard Business Review titled, ‘The Secret to Meaningful Customer Relationships’, Prof. Roger Martin discusses the importance of using qualitative research to better understand customers. To quote from his post:

“If our understanding of customers is based entirely on quantitative analysis, we will have a shallow rather than deep relationship with them… [Quantitative research] is rigorous from a numerical statistical perspective. But note what we have to give up in order to acquire this 'rigor'. It means that our words have to be used, not the respondents' words.”

Interesting interweb two:

In a two-minute video titled,
‘Sexual Performance’, Dr. Ginger Grant shares an excerpt from one of her recent presentations; providing tips and techniques on how managers can improve employee workplace performance. As always, her take on the topic is both interesting and original.

Interesting interweb three:

In a post titled, ‘RVSP - A Cultural Construct?’, the New York based anthropologist Krystal D’Costa considers how cultural conventions can influence whether or not people RSVP for functions and events. She ends her post with the following reflection:

“By sending an evite or mailing a paper invitation, perhaps the event loses some of its importance. We're saying, I'm too busy to formally invite you. So perhaps it's fair for the invited in this case to say, ‘I'm too busy to respond.’ ”

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