Interesting Vancouver: The Six Drivers of Trust

Back in October, we were invited to speak at a multi-disciplinary conference called Interesting Vancouver. The conference brought together an eclectic bunch of speakers, who shared their information and obsession on a range on topics. My personal favorite was Jer Thorp, Contributing Editor of Wired UK, whose presentation on infographics and aliens was hilarious (here’s a video link).

The topic of our presentation was trust, or more specifically, the psychology of trust. Using our brand trust research, we helped explain how trust builds for people, businesses and brands. If you’re interested in a 10-minute overview of trust, check out the following video: