Intensions Consulting in The Western Producer

This month Intensions Consulting was quoted by The Western Producer in an article titled, 'Campaign set to ignite Canadian exports.' Written by Barbara Duckworth, the article explored our recent study of beef consumers, producers and processors.

For a full copy of the article, please click the link below:
- http://www.producer.com/2015/09/campaign-set-to-ignite-canadian-exports/

The Western Producer - Intensions Consulting - Canada Beef from Intensions Consulting Inc.

Intensions Consulting on Our First Birthday

The start of 2015 was an exceptionally exciting time for Intensions Consulting, with our team conducting research across seven countries and uncovering hidden insights for clients in the health & lifestyle, food & beverage, higher education and financial service categories.

With all the international travel, in-depth interviews and data analysis, we totally forgot to celebrate our first birthday. So now that the dust has settled and the data has been digested, we'd like to share a few birthday facts and feelings.

Intensions Consulting was founded on May 9, 2014, with the aim of helping clients find hidden insights and market opportunities. While many great research firms exist in the world, very few combine statistics and psychology the way that we do. 

It's through this combination of facts and feelings, that we deliver our unique perspective on human experience and behaviour. To quote one of our clients, Dr. Angela Greter, "many research studies have been conducted around the world on consumer preferences and buying behaviour... however, none of these were quite like the research completed by Intensions."

One year on, hundreds of interviews in, thousands of surveys later, we feel honoured and humbled by the incredible staff, partners and clients who have helped to bring Intensions Consulting to life. We would like to thank each and every one of you for your trust, dedication, intellectual power and support - without you Intensions would not exist.

Like an infant Intensions Consulting is rapidly growing, constantly curious, and has an almost limitless capacity for cognitive development. We're excited to celebrate our first birthday, and as a developmental psychologist might say, we can look forward to "assimilating experiences and building new schemas" as we continue to grow.

Happy Birthday Intensions Consulting!

How Brand Trust affects Brand Choice

In a recent North American study on brand trust, we found that when people trust a brand, 78% will look to it first for the things they want. But what does this data really mean for companies and customers?

In everyday life we’re often faced with an excess of choice; from our groceries, to our relationships and even the articles we read online. With so many choices available, we often feel overwhelmed by selection. Indeed according to Prof. Barry Schwartz: “Though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it psychologically.”

Example: Consider the choices we face when trying to select so

me soap 

Because of the volume of choices we face, the role of trust becomes increasing important. Trust gives us a short-cut to decision making, a way to eliminate options. 

For example, if you’re single, you could attempt to seek out and develop relationships with strangers, or you could rely on your friends, family and colleagues to introduce you to people they know and trust. In this case, trust could help you reduce relationship choices.

Similarly, brand trust helps customers reduce choice. If a customer trusts Kraft, they’ll look to them first when they’re trying to make some Mexican food. If a customer trusts HSBC, they’ll look to them first when they’re planning to take out a home loan.

Example: Brand trust affects brand choice, by helping us eliminate options

When people trust a brand, 78% will look to it first for the things they want. In short, trust helps customers make choices. So if your brand is in a competitive category, and your customers have a lot of choice, perhaps you should start building brand trust.